The neuromarketing is a new science that uses systems of biometric measurement in his studies to analyze the market. It does not conform to the opinions or declarations of the consumers. Moreover, neuromarketing investigates the eactions of their brains.
In other words, Neuromarketing is a mixture between neurology and marketing. This science investigates how the customer's brain reacts when the subject has to make a decision in front of a product. Neuromarketers investigate everything that happens on the customer's brain: if he likes the product, if it reminds him to a past situation. if the product causes some emotions to the subject,...
The objective of this science is to know how our brain works when we make a decision, if the brain is influenced by somethings like the emotions, the advertisement, the music of the shop, if we buy conscientiously or not; let me tell you that the answer of this last question is NOT.
Neuromarketing is very useful for the companies because it lets them know what customer expect about their product, if customers like their products , why, and what influences the subject to make the final decision.; in order to focus on their advertisments campaigns on those things that make customers choose theirs products.
What Do You Think about this new science of Neuromarketing? Do you know why you buy? Do you feel Neuromarketing is interesting? Should it be more popular? Why do you think that most of the people don't know anything about it?
I think that most of the people don't know about it, because all the companies that uses this system to improve their sales, don't want to tell to his/her public what is the secret, which make you unconsciously buy something that really you don't want. they want to have it like a secret, I think, because they know that manipulate people is not etic
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