Have you ever tried to find the watch that was wearing THAT CELEBRITY ( such as Rafael Nadal or Brad Pitt) in that magazine? Would you like to buy new Paris Hilton's sunglasses? Or maybe , you used to hate Hunter boots until you saw Kate Moss wearing them?
It's a fact that every product displayed by a celebrity increasess its popularity at the "normal" people.
Nowadays, a lot of brands relies on celebritys for showing their product as a new technic of marketing, by this way , their brand can gain coolness and makes people think that the product displayed by the celebrity can give them "social status" as the celeb does.
Moreover , there are websites where customers can find the product displayed by a celeb , and buy them. For example http://www.celebrity-sunglasses-finder.com/ helps people that are looking for the same sunglasses that owns a celebrity.
So as we see it's not too difficult to buy the same clothes, watches, or jewels as the famous people. This technic is a good way to make people know your product , and to persuade us to buy it by being displayed for as many celebs as possible.
But although owning the same clothes as a celeb , or copying her hairstyle, we should choose carefully who we want to be like, in order to avoid bad models of behaviour .
I think that this technic is efficient till de moment you have that celebrity'cloth in your hands and you see that is not as cute as you thinked, or maybe it doesn't fit to you as well as it does to a celeb...
ResponderEliminarPeople has to be more careful with these sorts of websites and advertisements... Behind them there is a lot of money, and nowadays that's the only important thing,