domingo, 15 de agosto de 2010

BUYING FOR DISPLAYING?

*By the time I finished reading Geoffrey Miller 's book Spent I've learned many knowledges about consumerism and aboout why do we buy too much, but one of those things is still making me think about it. Spent says that we buy because of our primitive brain.


The same way as the first humans on Earth
tried to show off their dominance by mating different females, and their stregth by hunting elephants or other animals; we, spend money on iPods in order to display our coolness, and to reach the "social status" we want, and the newest clothes and technologies to display our agreeableness or extraversion.



WHAT DO YOU think about it? Are you agree with G.Miller or do you think that we buy because of another reason?

1 comentario:

  1. I didn't know that we still thinking and acting like primitives as G.Miller says... Maybe this is true. One day I assisted in a boooring meeting where I met a lot of people; and I have to admit that maybe 4 of 10 women where wearing the first type of purse... Some days later I discovered that that purse was very expensive! like 120 € + or -.!! Did they wanted to reach the top of the coolness? If I were them I would feel like: - Ohh no! everybody has a purse like mine!! Maybe I prefer buying things with more personality...

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