*In order to have more control on our lives , we try to follow some rituals or habits .
As many experts says , we do that because of the constant evolution of the world and our environment, so a way to make us feel that we control our lives and every situation or problem we deal with.
But did you know that rituals are related to consumerism? Or that some of our consumer decisions are based on our habits?
If during all your life , at home, you family has bought THAT drink, why would you buy the other one? You'll always buy the one you have grown with. 
WHY?
Because it reminds you of when you were a child, you drank THAT one with your friends, because you just like THAT one and don't have the intention to buy the other one... Is a ritual you have been practicing your whole life, so why will you change it now? Why won't you buy THAT drink to your son?
So as we appreciate, buying for habit it's a great point for brands. They know that and are tryng to make artificial rituals so that people buy their product because of a habit, and in this way , they don't have time to think whether they really want that one because they really like it .
Most companies are doing nowadays some marketing capmaings where they focus on creating a ritual, for example withdrawing their product every summer, and then , in winter that product is available another time. This is a way of making us buying that product every winter , because thanks of the campaigns we know that teh product is only available on that period of the year, so we buy it ,because we don't want to end the year without tasting it.
Did you know that rituals were connected with what we buy and how we buy? What do you think about that? Do these marketing campaings for creating artificial rituals on people really work?
home si sempre a casa teu has begut cocacola, thi acostumes i a mes tagrada.. vaia tonteria passarte a pepsi, n? I ja ho diuen que els homes som animals de costums, ptan nse de q textranyes!
ResponderEliminarCom has dit, crec que els productes que prenem de petits, són els que al cap i a la fi has provat primer, i per tan, crec que si de petit beus nomes coca-cola, i no proves mai la pepsi, quan la tastis, no t'agradarà, i a l'inreves, perque com diu la marta, els homes som animals de costums!
ResponderEliminarposaria que estic totalment d'acord perquè no sé que més dir.
ResponderEliminarun anunci que está molt bé del que tu dius de crear costums podria ser el del cacaolat, a l'estiu fred i a l'hivern en calent!
Estic d'acord amb tot el que s'ha dit abans. Un altre exemple d'aquests seria la revolució dels Ferrero Rocher. Cada vegada que anem al super i passem per la secció de xocolates i històries d'aquestes podem trobar les típiques bossetes ben decorades i maques amb boles de xocolata amb avellanes a dintre, o alguna cosa per l'estil. Òbviament hi haurà gent que les comprarà i els pot agradar molt però... Què passa quan arriba l'hivern? que tornen els Ferrero Rocher de tota la vida amb la seva caixeta transparent i el seu llaç daurat. Aquestes boletes (que no tenen cap secret) però que les trobem irresistibles es converteixen en un element més del Nadal. Serà el llaç daurat el que ens fa decidir? O tornen a ser costums?
ResponderEliminar