As http://www.neurosciencemarketing.com/blog/articles/mirror-marketing-more-on-mirror-neurons.htm says : “mirror neurons“, which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or “mirror” the, action in the subject’s brain.
But, do the mirror neurons really make us buy those products just because other people own that products?
The answer is YES.
I read Martin Lindstrom's book named Buyology which explains that one of the reasons because the iPOD has succeeded because of the mirror neurons. Why? The answer is easy, because when we see someone that is listenning to the ipod , and we think that it displays coolness, automatically our mirror neurons want to imitate that person in order to be like him/her. So these products can display the satisfaction and confidence of the owner by having those products ( iPods, Guitar Hero...)
This effect done by mirror neurons plus the pleasure of the " dopamine"; which is a chemical produced in the brain that causes us a pleasant feeling when you make a purchase, can drive us to search for a product which give us more popularity, satisfaction, social status and social recognition.
Do you think that companies should develop more the emotional campaigns? Do you agree with the fact that the mirror neurons lead us to buy some products? Do we buy those products in order to be like the person next to you?
i think we buy because we see stuff we like that others wear and then we want to buy it to have it, but beacuse we like the stuff
ResponderEliminarI think that every person is unic, and for that reason, you don't have to imitate anybody. However, is obviously that this is not true, and that a half of the world immitate the other half. You only have to look the clothes that wear all the people, it's nearly the same.
ResponderEliminarbé, doncs jo penso que el món de la moda tot és gracies aquest efecte mirall o com es digui en català. perquè si no existis no hi hauria moda ni res passaria de moda, les modes són començades pels famosso per la gent que surt a la tv i revistes que són el medis per els quals nosaltres ens assabantem del seu look i tractem d'imitar-los. volent o no, conscientment o no, la cosa funciona aixi. és a dir, clar que no comprarem tot el que nosaltres veiem, pk evidement moltes coses no ens agradaran, pero pel simple fet de q alguna tagradi minimament, q la porti algu més important et fa desitjar-ho més.hi ha coses que a vegades veus a una botiga i dius ai mira aixo no me desagrada però no t'ho compres perquè tampoc t'entusiasme, després veus que s'ha posat de moda i t'agradaria haver-ho comprat.
ResponderEliminar