Do teenagers have Consumerism Fever?

*We all have the consumerism fever , but specially  teenagers.

 The fact of buying all the time, every day, and every month material things that we want in that moment doesn't make us happier. Moreover , it drives us to a permanent sensation of insatifaction.

This has serious consequences in the mental health of teenagers and their self-confidence decreases because while they are buying new clothes, pc games, etc ; they are realizing that they are still being the same guy as they were before buying that product, with the same problems and hobbies, the same sensation which they had before. They discover that spending money on that SPECIAL thing hasn't brought them happiness,; so they keep going and keep buying new things in order to get that sensation of happiness and great self-confidence.

WHAT CAUSES that teenagers go buying all the time is because they want to be fashionable, they want to own the last things on market, ( newest cothes, newest technologies, newest mobile phones...) , because marketers know that, the teenagers are being persuaded by  more than 1000 add a day just for them, in which the companies shows them the importance of owning something of that brand or another.
It doesn't matter if they have a bad behaviour, if they belong to a certain urban group or something, what really matters is that they DON'T REMAIN " without that car" or " those jeans".

That's why teenagers are so weak on consumerism , it's impossible to remain without buying anything for a teenager during 10-15 days, their friends, TV, magazines, streets, malls, ... All places where they go frequently are full of adds persuading them to buy something.

Do you think that nowadays teenagers are weaker than the ones of  the past decade? Could you stop buying for 10-15 days?  What do you think about it?

What's Neuromarketing?

 Have you ever heard about Neuromarketing? Don't worry, most of the people haven't.
The neuromarketing is a new science that uses systems of biometric measurement in his studies to analyze the market. It does not conform to the opinions or declarations of the consumers. Moreover, neuromarketing investigates the eactions of their brains.

In other words,  Neuromarketing is a mixture between neurology and marketing. This science investigates how the customer's brain reacts when the subject has to make a decision in front of a product.  Neuromarketers investigate everything that happens on the customer's brain: if he likes the product, if it reminds him to a past situation. if the product causes some emotions to the subject,...

The objective of this science is to know how our brain works when we make a decision, if the brain is influenced by somethings like the emotions, the advertisement, the music of the shop,  if we buy conscientiously or not; let me tell you that the answer of this last question is NOT. 
Neuromarketing is very useful for the companies because it lets them know what customer expect about their product, if customers like their products , why, and what influences the subject to make the final decision.; in order to focus on their advertisments campaigns on those things that make customers choose theirs products.

What Do You Think about this new science of Neuromarketing? Do you know why you buy? Do you feel Neuromarketing is interesting? Should it be more popular?  Why do you think that most of the people don't know anything about it?

Stuffed by Celebs

Have you ever tried to find the watch that was wearing THAT CELEBRITY ( such as Rafael Nadal or Brad Pitt) in that magazine? Would you like to buy new Paris Hilton's sunglasses? Or maybe ,  you used to hate Hunter boots until you saw Kate Moss wearing them? 

It's a fact that  every product displayed by a celebrity increasess its popularity at the "normal" people.

Nowadays, a lot of brands relies on celebritys for showing their product as a new technic of marketing, by this way , their brand can gain coolness and makes people think that the product displayed by the celebrity can give them "social status" as the celeb does.

Moreover , there are websites where customers can find the product displayed by a celeb , and buy them. For example http://www.celebrity-sunglasses-finder.com/ helps people that are looking for the same sunglasses that owns a celebrity.

So as we see it's not too difficult to buy the same clothes, watches, or jewels as the famous people. This technic is a good way to make people know your product , and to persuade us to buy it by being displayed for as many celebs as possible.

But although owning the same clothes as a celeb , or copying her hairstyle, we should choose carefully who we want to be like, in order to avoid bad models of behaviour .

DO YOU THINK that this technic is efficient? Does the product give to customer the desired coolness on the eyes of other people?  Can you seem more popular wearing the same blazer as Jenniffer Aniston does?

BUYING FOR DISPLAYING?

*By the time I finished reading Geoffrey Miller 's book Spent I've learned many knowledges about consumerism and aboout why do we buy too much, but one of those things is still making me think about it. Spent says that we buy because of our primitive brain.

The same way as the first humans on Earth

tried to show off their dominance by mating different females, and their stregth by hunting elephants or other animals; we, spend money on iPods in order to display our coolness, and to reach the "social status" we want, and the newest clothes and technologies to display our agreeableness or extraversion.

WHAT DO YOU think about it? Are you agree with G.Miller or do you think that we buy because of another reason?

· Why Do We Buy? ·

*We all live in a society where consumerism is the central point of the social life. But is it true that we equate personal happiness with material possessions? Do some products bring us "status"? Or is it possible to display our personality through the goods and services we buy?

It's obvious that all this possessions don't make us happier, because if they did , we would have stopped buying. So , do we really know where's the border line of the conspicuous consumption?

I'll try to find the answer of all these questions in order to know whether humans are predestinated to the consumerism , and if the answer is affirmative, how could we control the compulsory consumption that developed societies are practicing.