Here's a video that talks about how emotions , sensations ... influence in our consumer decision and he also explains how to mesure emotion, attention, emotional engagement and memory of atention that determine the consumer decision in order to make consumers buy the product or consume the service.

Rituals, superstitions and ... Consumerism!

*In order to have more control on our lives , we try to follow some rituals or habits .

As many experts says , we do that because of the constant evolution of the world and our environment, so a way to make us feel that we control our lives and every situation or problem we deal with.

But did you know that rituals are related to consumerism?  Or that some of our consumer decisions are based on our habits?

If during all your life , at home, you family has bought THAT drink, why would you buy the other one? You'll always buy the one you have grown with.
WHY?

 Because it reminds you of when you were a child,  you drank THAT one with your friends, because you just like THAT one and don't have the intention to buy the other one...  Is a ritual you have been practicing your whole life, so why will you change it now? Why won't you buy THAT drink to your son?

So as we appreciate, buying for habit it's a great point for brands. They know that and are tryng to make artificial rituals so that people buy their product because of a habit, and in  this way , they don't have time to think whether they really want that one because they really like it .

Most companies are doing nowadays some marketing capmaings where they focus on creating a ritual, for example withdrawing their product every summer, and then , in winter that product is available another time. This is a way of making us buying that product every winter , because thanks of the campaigns we know that teh product is only available on that period of the year, so we buy it ,because we don't want to end the year without tasting it.

Did you know that rituals were connected with what we buy and how we buy? What do you think about that? Do these marketing campaings for creating artificial rituals on people really work?

Mirror Neurons , have the Power

As  http://www.neurosciencemarketing.com/blog/articles/mirror-marketing-more-on-mirror-neurons.htm   says : “mirror neurons“, which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or “mirror” the, action in the subject’s brain.

But, do the mirror neurons really make us buy those products just because other people own that products?

The answer is YES.

I read Martin Lindstrom's book named Buyology which explains that one of the reasons because the iPOD has succeeded because of the mirror neurons. Why? The answer is easy, because when we see someone that is listenning to the ipod , and we think that it displays coolness, automatically our mirror neurons want to imitate that person in order to be like him/her. So these products can display the satisfaction and confidence of the owner by having those products ( iPods, Guitar Hero...)

This effect done by mirror neurons plus the pleasure of the " dopamine"; which is a chemical produced in the brain that causes us a pleasant feeling when you make a purchase, can drive us to search for a product which give us more popularity, satisfaction, social status and social recognition.

That  makes me think how important  the campaign that a company makes in order to make their product well-known is; because, they want that their consumers feel empathic with their brand.

Do you think that companies should develop more the emotional campaigns? Do you agree with the fact that the mirror neurons lead us to buy some products? Do we buy those products in order to be like the person next to you?